Irresistibly 'Drawn to Science'

The Drawn to Science series was started in 2013 by the Roche Communications Team supporting the company’s Pharma Research and Early Development organisation as a way to tell stories about science and innovation. With the use of scribing—a mixture of witty drawings and voiceovers from real scientists—the intent was to strike the right chord so that audiences would be engaged, educated and enchanted about the cool things Roche scientists do in their labs and clinics to discover and develop medicines. The series was drawn by Simona Ceccarelli, who is both a chemist and an artist working at Roche.